This article was originally published on the Social Media Week blog in June 2012. Part of a series of posts written from the Cannes Lions Festival of Creativity.

OK Go!It was all about story.

And technology.

And the Mediterranean.

“With the medium changing so quickly and change changing so quickly, [today’s technology] is really going to look prehistoric in six years,” said Damian Kulash, famed maker of things and singer for the alternative rock band OK Go.

For the rest of the post, plus a video interview with Damian, please click here.

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