[Update: Sally On Media is now at www.sallyonmedia.net]

“A mythical bird that never dies, the phoenix flies far ahead to the front, always scanning the landscape and distant space. It represents our capacity for vision, for collecting sensory information about our environment and the events unfolding within it. The phoenix, with its great beauty, creates intense excitement and deathless inspiration.”
—The Feng Shui Handbook, feng shui Master Lam Kam Chuen

On that note, welcome to the rebranded Sally On Media!

This post is a shout-out to my good friend and colleague (and sometime co-presenter) Emily Lonigro Boylan, owner and creative director of Chicago-based branding and design firm LimeRed Studio.

Emily is my visual-storytelling partner without whom I would not have my new brand identity. She led me on a creative path, engaging me in a dynamic dialogue to arrive at a true and authentic logo.  And here’s what happened:

Triangles_150_SM_PurWe agreed on purple as the primary color for my brand because it reflects a passion: When speaking French, it feels like my brain is turning purple, probably because of the joy I feel when practicing my second language and because neurons are firing to make it happen. Knowing a second language has helped me grow personally and professionally, helping me countless times when representing companies internationally.

We also talked about my love of literature, reading and writing—interests that inform my ability to communicate creatively and draw connections, so critical when talking to reporters, producing a corporate video or writing a blog post.

Triangles_150_LG_OrI reviewed key themes in mythology and poetry and saw the phoenix recurring as a favorite analogy for the ever-changing media sector and for life in general. The phoenix is a mythical bird symbolizing reinvention, resilience and dynamic movement—something that professionals might recognize as traits needed to remain successful and current in a tech-driven world.

I also consider the phoenix—often associated, coincidentally, with the color purple—as a visual interpretation of my name. “Sally” as a verb means to move forward—hence my tagline.

Triangles_150_SM_YelEmily, steeped in color theory, chose orange, blue and yellow as a complementary palette. We went with accompanying geometric figures because they are clean, helping to add simple yet bright emphasis to copy.

Like Lam Kam Chuen says, the phoenix draws from the senses and the surrounding environment to create excitement–and that’s exactly what we here at Sally On Media strive to do for all our clients’ brands.

Let’s fly to the front and sally on!

And for more information on LimeRed Studio, click here.

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