tvpage_logo_finalRetailers share a common conundrum. On average, 1% of consumers who visit an online retail website actually purchase a product.

This means that 99% of potential shoppers get lost in the Internet ether, according to Oracle.

Turning the situation around is easier than you might think. About 45% of Internet users watch at least one video per month, indicating that many retailers have a video-centric audience they didn’t even know existed.

These dynamics serve as context for a new paper entitled, Why Retailers Should Start Thinking Like Netflix, which I’ve co-written with Matt Babineau, VP of operations of video e-commerce company TVPage. Interested in boosting sales through video-centric e-commerce strategies? Read more here.

 

–Sally O’Dowd is founder and CEO of Sally On Media, a business strategy and communications firm and publisher of Creativity Is Contagious.

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