This means that 99% of potential shoppers get lost in the Internet ether, according to Oracle.
Turning the situation around is easier than you might think. About 45% of Internet users watch at least one video per month, indicating that many retailers have a video-centric audience they didn’t even know existed.
These dynamics serve as context for a new paper entitled, Why Retailers Should Start Thinking Like Netflix, which I’ve co-written with Matt Babineau, VP of operations of video e-commerce company TVPage. Interested in boosting sales through video-centric e-commerce strategies? Read more here.
–Sally O’Dowd is founder and CEO of Sally On Media, a business strategy and communications firm and publisher of Creativity Is Contagious.