Objective
Tremor Video in 2012 was preparing for its 2013 initial public offering on the New York Stock Exchange. In anticipation of this important milestone, the company needed to build brand awareness and credibility among the digital advertising industry, media and potential investors.
Strategy
Sally O’Dowd, as head of corporate communications, developed a holistic strategy including multimedia content and media relations. In Q4 2012, she worked with executives to identify 2013 video advertising trends for reporters eager for analyses and forecasts.
Result
Elements of the company’s 2013 Video Predictions Report included a blog, press release and two-minute corporate video positioning the CEO, president and CMO as the go-to sources for information on digital video advertising and related services. The content generated stories in MediaPost, ClickZ, ReelSEO, Social Media Week’s blog, and key vertical trades. O’Dowd also shared the content on Marketwired and the company’s Twitter, YouTube, LinkedIn and Facebook channels.