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About Sally Ann

   Sally Ann O’Dowd specializes in content marketing and communications, with the belief that everyone, and every company, is creative with a unique story to tell. Her corporate philosophy follows what Einstein once said: “Creativity is contagious. Pass it on.” She builds her clients’ brands using the skills she’s honed during a 20-year career in journalism, digital advertising and multimedia communications.

   She has held senior and global positions in corporate communications and editorial departments at companies including Paris-based Publicis Groupe, Standard & Poor’s, and Accenture Interactive. Her extensive multimedia experience includes production of websites, interactive e-zines, keynotes, videos, blogs and LinkedIn columns for corporate executives.

Also a publicist, she has secured news coverage in publications including Chicago Tribune, Financial Times, The New York Times and Wall Street Journal. Sally-Ann is fluent in French and has a master’s degree from Northwestern University’s Medill School of Journalism. She moved from Manhattan to Fort Lauderdale in August 2017 so she could swim more.

Sally builds corporate and CEO brands to drive marketshare, visibility and revenue. She develops and shares each company’s unique story via:

    • corporate videos
    • white papers
    • keynote speeches
    • e-zines
    • special market reports
    • blogs
    • multimedia press releases
    • media relations
    • social media

Creativity: The Cornerstone of Your Business Innovation.

Sally founded her business on the belief that everyone, and every company, is creative with a unique story to tell. Creativity means to think and do something new, and it is the cornerstone of business innovation, social progress and the inspiration we find all around us.

Become the Go-To Source in a Dynamic Media Environment.

Creativity also drives the most effective and visionary communications. When tied to corporate objectives and strategy, branded content unites employees and heightens perceived value among clients, prospects, partners, the media and society at large. Moreover, content arms sales teams with critical information needed to seal the deal.
We conceptualize and produce multimedia, interactive and immersive content to showcase your unique point of view and market-moving innovation. We then use myriad tools to share your stories with the world, making you the go-to source for industry knowledge, services and products.

A Trusted Partner to Help You Grow.

Sally provides senior marketing-communications counsel, reflecting her 20 years of experience in the fields of journalism, digital and video advertising, PR, content marketing, and social media.

Trust Sally when you want to share your story with the world.  Please see work samples and case studies below.

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Articles

Health and Wellness

Remember your first smiley face

As I prepare for my return to Chicago, I’m packing lots of boxes in Fort Lauderdale; the project is an opportunity to declutter; laugh at old family photos; and read some of my writings, which date [...]

Communications and PR Corporate Culture Leadership and Entrepreneurship

How to overcome the fatigue crisis hampering communications

Originally published in November 2021 by Ragan Consulting Group.  While prioritizing your people might sound obvious, a new survey shows it’s harder than it looks. Getting teams to read company or organizational updates is the biggest [...]

Communications and PR Corporate Culture DEI and ESG technology

OneUnited Bank joins France in honoring Josephine Baker

Originally published as part of Art Basel 2021 by Ragan Consulting Group.  Learn how the financial institution is using art, technology and partnerships to push for social change.  As the French were making global headlines for [...]

Communications and PR Corporate Culture Leadership and Entrepreneurship

Strong start: amplifying your new hires’ boundless energy

Originally published in November 2021 by Ragan Consulting Group. As the economy rebounds, it’s time to rethink employee onboarding. As the U.S. unemployment rate steadily decreases, declining by .2% in October to 4.6%, human resources and [...]

DEI and ESG Sustainability

Why meaningful sustainability messaging is essential for long-term business success

Originally published in May 2021 by Ragan Consulting Group and PR Daily for the “The Consultant Is In” column.  Communications executives share their role in promoting ESG initiatives. Tyson made headlines last week with the unveiling [...]

DEI and ESG Leadership and Entrepreneurship Sustainability

4ocean: making waves with sustainable messaging

Originally published December 2020 by WP Engine’s Velocitize. Sally’s author page is here. 4ocean’s digital leads share the inside scoop on building a purpose-before-profit company.  Between Thanksgiving and New Year’s Day, Americans will produce an extra [...]

Health and Wellness

Whatever Gets You Talking: mental health in the pandemic

Originally published by WP Engine’s Velocitize.com in May 2020. Sally’s author page is here. Creative industries are uniting around mental health messaging as the pandemic takes its toll on America.  The month of May this year [...]

DEI and ESG

Doing well by doing good

Published May 12, 2021 in The Statement BOK Financial’s Gilbert Gerst uses his financial expertise and passion for people to enrich lives and promote racial equity Larry James needed board members. His Dallas nonprofit, City Square, [...]

Heroes of the Pandemic

Heroes of the Pandemic: Lina Puntervold

Published August 21, 2020 in Lifestyle Media Group Lina Puntervold Nurse and infection control practitioner, Joe DiMaggio Children’s Hospital Background: Puntervold earned a master’s degree in public health with a minor in epidemiology from the University [...]

Health and Wellness

Whatever Gets You Talking: Mental Health Messaging

Published: May 16, 2020 in Velocitize Creative industries are uniting around mental health messaging as the pandemic takes its toll on America.  The month of May this year is a requiem for milestones many Americans are [...]