Fjord is now part of Accenture Song


As a consultant for Fjord, Accenture Song’s design and innovation unit, Sally served as global lead, multimedia content production and marketing. She led an international team, functioning as editor-in-chief and producer of a go-to-market strategy to promote The Love Index, a two-year project measuring brand affinity of some 50 Accenture clients and other MNCs in the U.S., U.K., and Brazil — the firm’s most extensive brand-focused research up until that time.


Create new revenue stream by selling The Love Index as a diagnostic tool for consumer brands


  • Build brand awareness among CMOs to better compete with other creative and digital agencies
  • Key Message: “The Love Index is a new way to measure brand love – we can help you build and sustain it through design.”
  • “Netflix Effect”: Cite Netflix as the most-loved brand internationally and list others by market for maximum media exposure


We created a seamless and beautiful expression of thousands of data points — a story rich in words, images and video. Materials included:


  • 53 press hits, including FOX Business/Maria Bartiromo, a Cheddar TV/NYSE news segment, and The Times of London
  • Keynote speaking engagement at SAP Hybris for the Fjord MD who drove the project
  • Clients touted their success; Microsoft published a blog post about being second-most loved brand in the U.S.
  • Meeting with Capital One the day after publication to review positive “brand love” results


“You were tenacious and told the story that needed to be told.” – direct quote from lead researcher (Ph.D. in statistics)